Spotlight: The W2 Group
May 8, 2024
Cara Johnson-Graves
CEO & Creative Visionary
How do you measure success?
Success is defined by making a positive difference in the community, paying it forward, and investing in others! EPIC Every day’s initiatives demonstrate its dedication to social responsibility by supporting organizations and social causes that honor communities in need. Over 7,500 children have benefited from their products, time, or resources. Working with corporate partners and sponsors to provide approximately $130,000 in EPIC gear to worthy community groups, schools, and social impact recipients. The founders have been on The Kelly Clarkson Show, America’s Black Forum, and Amazon’s “Behind the Storefront: EPIC Everyday” series rethinking representation and diversity. EPIC Everyday is proof that small businesses can have a huge effect, with a product line that inspires.
What products/services do your business offer?
EPIC Everyday motivates kids to be Empowered, Positive, Innovative, and Creative! Since 2019, the functional and fashionable range of clothing, accessories, and home goods has been a confidence booster for multicultural youngsters. EPIC Everyday, a women-founded and family-owned visual affirmation brand, brings variety for school, home, and travel. Each design features figures with a wide range of skin tones, hair textures, and cultural styles who purposefully promote self-love. EPIC Everyday offers high-quality accessories (totes, fanny packs, chest bags, lunch bags, and backpacks), clothes (t-shirts and hoodies), and home items (pillowcases, duvet covers, blankets, and hooded towels). EPIC Everyday inspires delight and pride in an environment where all tones and textures matter!
Where do you envision your company in 5 years?
As a unique niche in the global marketplace, with a total addressable market for children’s accessories estimated at $4 billion and a serviceable addressable market of $1.2 billion, EPIC Everyday has ambitious plans to capture 5% of the market over the next 5 years. Currently, more than 85% of their sales come from the U.S., and they plan to expand globally in the U.K. and Canada. Over the next 5 years, the addition of health and beauty product innovation will merge consumer goods with young patients & experienced professionals. EPIC Everyday has future plans to bridge CPG collections with the world of edutainment and actively pursue business-to-business (B2B) strategies to support social responsibility efforts.